Google Base, or more recently known as Google Merchant Center, is a service Google provides that makes it easy to manage and upload products to their Google Product Search index and additional Google services. Out of the box, Magento Ecommerce is primed and ready to take advantage of having your products listed in Google Product Search. In order to get Google Base working properly, it requires a skilled Magento developer setup the backend of your site to play nicely with Google. Unleaded Software’s Magento developers are skilled at setting up and optimizing your complete product list for Google Base. Once complete, you will be able to do a variety of things to monitor your success on Google such as clicks and impressions. Magento also will automatically update your Google Base account with any new entries you add after setup.