CAN ANYONE READ THE FUTURE OF THE INTERNET?

CAN ANYONE READ THE FUTURE OF THE INTERNET?
By Nancy Clark | May 15, 2023

If you own an online store, you are likely looking ahead to the future…wondering what it will mean to your business. Will AI morph the market? Will logistics determine who’s successful and who’s not?

Some dominant retail chains are thinking coulda-woulda-shoulda.

When these category killers—powerhouse brick and mortar chains with every different size, style and color of niche product imaginable—got their start in the 1980s, who knew that the internet would become the challenge ahead. Think Staples, Toys R Us, RadioShack, Blockbuster, Barnes & Nobel, Bed Bath & Beyond.

Then consider that all of them shut down for the same reason: the accessibility of online shopping. Amazon is the biggest boy in the competition.

Category killers have to store product, even if it moves off the shelf slowly. Amazon doesn’t. Amazon relays the purchase to its suppliers who have to house the product.

Unleaded has been in the ecommerce web building industry for 20 years. We’ve seen certain types of stores excel; others fail. We’ve gathered significant data about how to make your website sticky…meaning interesting enough so that visitors stick around on your site long enough to become buyers. We’ve perfected SEO to promote your website—both paid and organic.

eCommerce is here to stay. Retailers who recognize that truth have a chance to succeed in a big way.

Contact Unleaded for clues as to how we can help you make your website outshine the rest.